Andy Kim
Producer at Villains
Richmond, United States
TitleSamsung Galaxy Seamlessly connect your Galaxy
Agency
Campaign SEAMLESSLY CONNECT YOUR GALAXY
Advertiser Samsung Mobile
Brand Samsung Mobile
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Philosophy Samsung’s summer campaign, which has just debuted in the US, highlights the connectivity of its Galaxy S10 ecosystem and features a couple trying to keep a baby happy and not crying through rap music. The 45-second hero film, done in partnership with R/GA and directed by Sean Meehan of Arts and Sciences, highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products. As the exhausted parents try to quiet the baby, a call comes in on the mother’s Galaxy Watch Active to the tune of Party Up by DMX. When the father realizes that the quick call quieted the baby momentarily, he starts playing the tune on his Galaxy S10+. The two then spring into action, getting the baby into a swing and switching the action to the Samsung TV. A brief hiccup as the music goes to the Galaxy Buds is remedied when the music is heard on both devices. Crisis averted. Separate 10-second ads show individual features of the ecosystem through the actions of the couple, like music control, dual microphone technology, text without typing and answering your phone on your tablet.
Media Type Digital
Length
Music
Group Executive Creative Director
Group Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Design Director
Design
Design
Design
Design
Art Director
Copywriter
SVP Group Managing Director
VP, Executive Production Director
Group Account Director
Management Supervisor
Producer
Producer
Product Manager
Business Affairs
Business Affairs
Executive Strategy Director
Group Strategy Director
Strategy Director
Connections Planner
Executive Content Producer
Content Producer
Content Producer
Associate Content Producer
Executive Creative Director
Motion Design Director
3D Art Director
VP, Technology Director
Technology Director
Technology Director
Content Producer, Print
Mechanical Artist
Retouchers
Production Company
Director
Managing Partner / Executive Producer
Managing Director / Partner
Head of Production
Producer
Director of Photography
Production Designer
Editorial
Editor
Assistant Editor
Assistant Editor
Head of Production
Finishing
Lead Flame Artist
Flame Artist
Flame Assistant
Producer
Color
Colorist
Sound
Sound Designer/Mix Engineer
Music Supervision

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