| Title | Smell the Roses |
| Agency | twofifteenmccann |
| Campaign | Wake Up to Life |
| Advertiser | Nestlé |
| Brand | Nescafé |
| Posted | January 2013 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Tagline | Wake Up to Life |
| Tagline (original language) | Despierta a la vida |
| Media Type | Television |
| Market | United States |
| Special Effects / VFX | A52 Visual Effects |
| Sound Design Company | 740 Sound Design & Mix |
| Chief Creative Officer | Scott Duchon |
| Creative Director | James Robinson |
| Art Director | Nik Daum |
| Copywriter | James Robinson |
| Agency Producer | Brandon Romer |
| Account Director | Zach Rubin |
| Account Supervisor | Juliana Mejia |
| Production Company | MJZ |
| Director | Leigh Marlen |
| Editing Company | Rock Paper Scissors |
| Music Company / Composer | Human Worldwide |
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