Cindy Lee

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johannesburg, South Africa

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Orange Babies - "Orange Babies 'Borrowed Time'"

917

Brand: Orange Babies

Advertiser: Orange

Title	Orange Babies 'Borrowed Time'
Advertiser	Orange
Brand	Orange Babies
Date of First Broadcast/Publication	2017 / 1
Story	An HIV positive mother tries to show her baby as much of the world as she can, before time runs out. A heartfelt commercial about Borrowed Time. There’s no reason for another baby to be born with HIV. With the right treatment, education and support the mother-to-child transmission rate is less than 1.7%. With your donation, Orange Babies can help more children experience the wonder of a very ordinary life. #Loeries2015 Finalist / Craft Directing Finalist
Media Type	Television
Director	Cindy Lee

Borrowed Time

Brand: Orange Babies

Agency: Quirk Johannesburg

Media: Web Film

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Reverse Lottery

Brand: Orange Babies

Agency: Ogilvy & Mather

Media: Case Study

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