| Title | Car In A Bottle |
| Agency | McCann Spain |
| Campaign | Car In A Bottle - Stop Accidents |
| Advertiser | Stop Accidents |
| Brand | Stop Accidents |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Road Safety |
| Philosophy | Using different advertising supports strategically picked along the main traffic routes out of Madrid, and drawing inspiration from the well-known "ship in a bottle" concept, we replaced the ship with a genuine crashed car, a real write-off raised 8 metres off the ground inside a giant, iconic bottle of alcohol. |
| Problem | The "Stop Accidents" NGO -one of the most acclaimed for its efforts to build that awareness and for the support provided for the victims of road accidents- decided to set in motion this itinerant communication action. |
| Media Type | Case Study |
| Advertising Manager | Ana Galán |
| Account Director | Silvia Linde |
| Chief Creative Officer | Leandro Raposo |
| Executive Creative Director | Pablo Colonnese |
| Executive Creative Director | Pablo Stricker |
| Executive Creative Director | Monica Moro |
| Art Director | Javier Wandosell |
| Copywriter | Javier Wandosell |
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