Tomás Lorente
Vice-President at Loducca
São Paulo, Brazil
TitleRunning
Agency
Campaign Arms - Associação Desportiva para Deficientes
Advertiser Associação Desportiva para Deficientes
Brand Sports Association for the Handicapped
PostedJuly 2003
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Arms are such good substitutes for legs you didn't even notice the difference.
Tagline (original language) Os braços substituem as pernas tão bem que você nem notou a diferença.
Story The idea is show that a handicapped person can live and produce even with no legs.
Story (original language) A idéia é mostrar que uma pessoa com deficiência física pode viver e produzir sem precisar das pernas.
Philosophy The agency made some pictures where the arms are a substitute for the legs but you can't notice the difference.
Philosophy (original language) A agência fez algumas fotos em que os braços substituem as pernas, mas não dápara notar a diferença.
Problem Show everyone that you can't even notice the difference between a handicapped person and someone who is not.
Problem (original language) Mostrar a todos que não dá para notar a diferença entre uma pessoa com deficiência física e outra sem.
Media Type Magazine
Market Brazil
Creative Director
Art Director
Creative Director
Art Director
Copywriter
Photographer

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