| Title | Curve |
| Agency | Jung von Matt/365 |
| Campaign | Curve |
| Advertiser | BMW |
| Brand | BMW |
| Posted | December 1999 |
| Product | 3 Series Coupé |
| Business Sector | Coupes & Convertibles |
| Story | The turning abilities of the BMW 3 series coupé is shown in this spot where the car is seen from above driving along twisting and winding roads. As it hits a straight-away the BMW ad continues as a strip at the top or bottom of the screen simultaneoulsy with other ads from other companies. |
| Philosophy | BMW bought entire commercial breaks on TV and then sold parts of them to other advertisers so that their new model could remain on-screen the whole time. |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Stefan Zschaler |
| Associate Creative Director | Holger Bullmann |
| Copywriter | Stefan Zschaler |
| Agency Producer | Rolf Neuhaus |
| Director | Andreas Berger |
| Director of Photography (DOP) | Andreas Berger |
| Editor | Joern Meyer |
| Production Company | Cobblestone Filmproduktion GmbH |
| Production Company Producer | Wiebke Schuster |
| Producer | Jassna Sroka |