Thanonchai Sornsriwichai
Director at Phenomena
Bangkok, Thailand
TitleTermite-ator
Agency
Campaign Termite-ator
Advertiser Sherwood International
Brand Chaindrite foam
PostedJune 2019
Business Sector Household Products & Maintenance
Story In Thailand, where many homes are still made from wood, termites are a perennial problem. Spraying only works if you exterminate the entire colony. In an elaborate dramatisation of the product's efficacy, the film depicts an obnoxious human-sized termite who apparently escapes death after being sprayed with Chaindrite foam. Still covered in the product, he returns victorious to the nest and receives hugs and pats on the back from the other termites in his colony. Bad move: moments later they all die.
Media Type Digital
Length
Production Company
Creative Director
Copywriter
Art Director
Director
Production Company Producer
Agency Producer
Business Leader
Director of Photography (DOP)
Editor

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