Bartle Bogle Hegarty is one of the most respected advertising networks in the world. Opening for business in London in 1982, the agency now also has offices in Singapore, New York, Shanghai, Mumbai, L.A. and Stockholm. Unfortunately not in Byron Bay.
As executive creative director, I was responsible/irresponsible for BBH's creative output across Asia Pacific. Fortunately I had a the best team in the biz to make me look good.
As well as reinforcing our creative reputation in the region (numerous campaign, viewers choice and agency of the year awards), we built the agency's social, content (Singapore's first Cannes Entertainment Lion), digital (Singapore's Digital Agency of the Year) and experiential capabilities.
Clients include: UOB Bank, Axe, Vaseline, Dulux, Mentos, Chupa-Chups, Surf, NTUC Income, Friesland Campina, Abbott.
New business wins include: IKEA, NIKE, Kronenbourg, Facebook, Google, Bata, Haagen-Dazs, Ray-Ban, Vogue, Reebonz.
Creativity top 50 Creatives (between Dr Dre and Pharell - that made me happy!)
Ad Age's Runner-Up 2015 International Agency of the Year
Campaign Brief Asia's Agency of the Year 2017
"Linkedin is a pain in the arse to post things on... So I'll let you post this... 'Scott was a brilliant ECD of our Singapore office, under his guidance and inspiration we produced award winning work that got our clients talked about as well as the agency.' - John Hegarty