Scott McClelland

Scott McClelland

Creative Director at Surfrider Foundation Australia
Byron Bay, Australia

My Latest Work



Hello, I'm Scott.
I've spent 20 years working with amazing people, agencies and brands from Melbourne to Singapore via Tokyo, Cape Town, Amsterdam and Shanghai.
I'm currently trying to earn good karma points working with charities and brands wanting to make the world a better place.


Board Member / Creative Director (p
Surfrider Foundation Australia
February 2017 - Present (11 months)
Surfrider Foundation Australia is a registered not for profit sea-roots organisation dedicated to the protection of Australia’s waves and beaches through Conservation, Activism, Research and Education.
Executive Creative Director
Singapore, Singapore
February 2012 - January 2017 (4 years 11 months)
Bartle Bogle Hegarty is one of the most respected advertising networks in the world. Opening for business in London in 1982, the agency now also has offices in Singapore, New York, Shanghai, Mumbai, L.A. and Stockholm. Unfortunately not in Byron Bay.

As executive creative director, I was responsible/irresponsible for BBH's creative output across Asia Pacific. Fortunately I had a the best team in the biz to make me look good.

As well as reinforcing our creative reputation in the region (numerous campaign, viewers choice and agency of the year awards), we built the agency's social, content (Singapore's first Cannes Entertainment Lion), digital (Singapore's Digital Agency of the Year) and experiential capabilities.

Clients include: UOB Bank, Axe, Vaseline, Dulux, Mentos, Chupa-Chups, Surf, NTUC Income, Friesland Campina, Abbott.
New business wins include: IKEA, NIKE, Kronenbourg, Facebook, Google, Bata, Haagen-Dazs, Ray-Ban, Vogue, Reebonz.

Creativity top 50 Creatives (between Dr Dre and Pharell - that made me happy!)

Ad Age's Runner-Up 2015 International Agency of the Year

Campaign Brief Asia's Agency of the Year 2017

"Linkedin is a pain in the arse to post things on... So I'll let you post this... 'Scott was a brilliant ECD of our Singapore office, under his guidance and inspiration we produced award winning work that got our clients talked about as well as the agency.' - John Hegarty
Freelance Creative Director
Shanghai, China
March 2011 - November 2011 (8 months)
Executive Creative Director
Singapore, Singapore
2001 - 2004 (3 years)
Heading up the creative department in the Tokyo satellite office. Clients include Levi's, Starbucks NTT Docomo and Virgin Atlantic.
Senior Art Director
Cape Town, South Africa
2000 - 2001 (1 year)
Art Director
Singapore, Singapore

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