| Title | Rooster |
| Agency | Mark/BBDO |
| Campaign | Rooster |
| Advertiser | STYX, s.r.o. |
| Brand | STYX |
| Posted | January 2014 |
| Product | Boxer shorts |
| Business Sector | Clothing |
| Tagline | Cocks Need Room To Move |
| Story | Building situation and drama where you almost feel the little space the cock is condemned to live. At the end you find out that ad does not talk about "animals rights", but about male world and its everyday little but important things. |
| Philosophy | STYX boxer shorts are different. They simply give you the feeling of absolute freedom. |
| Problem | Male underwear is usually too tight or at least not comfortable. |
| Media Type | Television |
| Length | |
| Market | Europe, Czech Republic |
| Production Company | Milk & Honey Films |
| Art Director | Mike Lind |
| Copywriter | Mike Lind |
| Creative Director | Martin Prikryl |
| Agency Producer | Lenka Hájková |
| Director | Michal Pacina |
| Director of Photography (DOP) | Jaromir Maly |
| Editor | Marek Opatrný |
| Account Director | Jan Müller |
More Work
SEE ALLMan of Now
- BRAND:
- Kia
- AGENCY:
- Innocean Australia
Woman of Now
- BRAND:
- Kia
- AGENCY:
- Innocean Australia
Fathertism
- BRAND:
- Kia
- AGENCY:
- Innocean Australia
Impression
- BRAND:
- Hyundai Australia
- AGENCY:
- Innocean Australia
Contact Lenses
- BRAND:
- Czech Paralympic Team
- AGENCY:
- Mark/BBDO
Lost Ski
- BRAND:
- Czech Paralympic Team
- AGENCY:
- Mark/BBDO