B&O Play - "Red Riding Hood"

CO/PLUS Copenhagen, Denmark

4585

Title	Red Riding Hood
Agency	CO/PLUS
Campaign	B&O Play
Advertiser	Bang & Olufsen (B&O)
Brand	B&O Play
Posted	January 2012
Business Sector	Consumer Electronics & Audio-Visual
Tagline	Bang & Olufsen (B&O) has launched an advertising campaign for a new sub-brand B&O Play.
Story	Bang & Olufsen (B&O) has launched an advertising campaign for a new sub-brand B&O Play.The new line from the Danish manufacturer of high-end audio and video appliances, B&O Play, is aimed at a young, technologically advanced generation of consumers. The first B&O Play product is a wireless speaker, the BeoLit 12, which can connect to an iPod, iPhone or iPad via Bluetooth. To support the new product, B&O released "Red Riding Hood", directed by Carole Denis (also known as K-Roll.) The mysterious spot about a modern day Red Riding Hood was shot in the best traditions of fashion and beauty films and photographed by talented DoP Sebastian Pfaffenbichler who has previously picked up Cannes Lions Festival Grand Prix, Gold and Bronze awards.Various locations in Kiev provided the perfect backdrop to support the mood.: an abandoned, uncompleted railway station, a sports stadium and various back streets of the city.The spot was created by the agency Co Plus in Denmark.
Media Type	Digital
Production Company	Radioaktive Film
Creative Director	Claus Møllebro
Director	K-Roll
Director of Photography (DOP)	Sebastian Pfaffenbichler
Production Company	Nicholas Berglund
Executive Producer	Nicholas Berglund