Nils Eberhardt
Creative Team at Special Group
Ultimo, Australia
TitleGood Morning World
Agency
Campaign Good Morning World
Advertiser Tourism New Zealand
Brand Tourism New Zealand
PostedJuly 2020
Business Sector Destinations (Countries & Places)
Philosophy Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.
Media Type Social Media
Length
Production Company
Production Company
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Chief Executive Officer (CEO)

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