Title | Snake |
Agency | AMV BBDO |
Campaign | Tobacco Control - Department of Health |
Advertiser | Department of Health |
Brand | Department of Health |
Posted | August 2004 |
Product | Anti-Smoking Message |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | A nice name doesn't make something less deadly. |
Result | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Media Type | |
Market | United Kingdom |
More Information | www.giveupsmoking.co.uk |
Account Planner | Jane Dorsett |
Account Planner | Annabelle Watson |
Account Planner | Clare Hutchinson |
Advertising Manager | Nick Adkin |
Account Director | Ann-Marie Kilpatrick |
Account Planner | Frank Reitgassl |
Deputy Planning Director | Kate Waters |