Isabelle Constant

Isabelle Constant

Managing director at Exhibition Collective
Paris, France
Deputy Managing Director
Paris, France
August 2013 - March 2016 (2 years 7 months)
2nd agency network of the FRED&FARID group

# Definition and implementation of the agency brand positioning : shifting from the brand DNA advertising to activation, cross-media event and content.
# Management of team of 20 people (social media managers, account managers, creatives)
# Set up a new integrated team-working accross the group departments from the brief to the pres
# Network and business development with the Shanghai agency network
# Promoting the FF DIF (group investment fund for start-ups) with the agency advertisers

Key project : Equidia « Birth of a Foal »
- Problem : How to stand out in this highly competitive TV industry ?
- Answer : A 24 hours live and interactive TV show. The first french « slow TV » experience.
- Results : 19 millions of impressions, + 14 000 FB fans in 24 hours, record hearings
- Award : Best Social TV operation (SMA Awards), Gold in media category (Brand content Award)
Business Director
2011 - 2013 (2 years)
Creation and development of the Food department
# Multidisciplinary (on and off) team management
# Leading brand positioning strategy and communication platform for 12 brands
# Central coordination of the PR, trade and media agencies for Weight Watchers
# Financial management (profitability and new business plan) of the department
# Participation to major global pitch for FF group (Quick, Weight Watchers and Carambar)

Key project : Carambar « The countrywide joke »
- This pitch opened the Mondelez group to Fred&Farid agency
- Problem : how to rejuvenate an old iconic sweets brand ?
- The answer : the sweetertainment
- Results : top of mind +18%, preference +29%, consideration +17%, monthly vol selling +20,4%
- Awards : Bronze Cannes Lion, Gold Lovie digital award and Gold EFFIE (french efficiency award)
Senior Account Director
Suresnes, France
May 2008 - December 2011 (3 years 7 months)
In charge of 4 major brands : Carte bleue Visa, Emirates, Universal Music Mobile and Caroll.
# Team management (5 accounts)
# Brand story-telling and its creative execution
# 360 production departments supervision (TVC, point of sale, outdoor, radio and digital)
# Creative pro-bono for 2 associations : Reporters without borders and Innocence in danger
Account manager
PARIS, France
2000 - 2003 (3 years)
Specialisation in FMCG brands : Maille, Bridélice, Twinings, Evian Affinity, Neutrogena
# Creative brief and production management (TVC, print and radio)
# International coordination (with the Johnson&Johnson hub)
# Qualitative and quantitative research follow-up
Account Executive
Paris, France
September 1998 - May 2000 (1 year 8 months)
In charge of : Dove (Unilever) & Perrier (Nestlé).
# Production management (TV, print and radio)
# Copy review and markets benchmarks
# Product extension reflection (new Dove hair range)


Section Communication

1995 - 1998 (3 years)

Maitrise d'histoire contemporaine - Histoire- Mention Bien

1995 - 1997 (2 years)
"Ernesto Cardenal. Poète nicaraguayen. Prêtre révolutionnaire" (sous la direction du professeur Harwich)

Similar Talent

Michèle Gilbert-Rotman
Managing Director
Leo Burnett Paris
Kim Douglas
Managing Director
Publicis Sapient London
Skyler Mattson
Managing Director
Patrick Clymans
Managing Director
Duval Guillaume, Bruxelles
Ryoichi Katsui
Managing Director
Hakuhodo France
Sabrina Yu
Managing Director
Select World
Geneviève Rauner
Managing Director
VMLY&R Paris
Franzis Heusel
Managing Director
BBDO Berlin

Create a free Talent profile and become a member of AdForum

Get Started