Ross Taylor

Ross Taylor

SVP, Innovation and Social Media at Digitas Health/Publicis Healthcare
London, United Kingdom

About me

Initially I trained in finance, business consulting and change management. Then, in 1999, I moved to the leading digital agency of the time, Razorfish to learn to apply digital communications techniques to business performance improvement. From there, in 2001, I set up digitalTMW and grew that to one of the top 10 digital marketing agencies in the UK. I operated as senior board representative on two Group Company divisional boards as Group Digital Director, as well as the TMW main board. I set up a number of business units including social media and healthcare, and presented at a number of conferences and meetings to investors, healthcare and financial services industries. In 2012, I moved to Digitas Health in order to expand my understanding of major agency networks, and to gain experience of working with European and Global level clients.

Capability Highlights include:
- Senior board level leader with excellent presentation, communication and influencing skills
- Demonstrable success in initiating, driving and delivering change in organisations
- Deep experience in defining, implementing and managing innovative and effective programmes of activity in support of digital and business strategies
- Extensive digital marketing and communications experience across world-class B2B and B2C brands and many different industry sectors including automotive, financial services, healthcare, FMCG and ecommerce.
- Proven record of establishing and building new business streams and services including social media, user experience, mobile and analytics.
- 8 years’ experience as managing director with full profit & loss responsibility
- Experienced in operating in major consultancy, client side and agency side roles

Specialties include digital strategy, change management, social media, digital & search marketing, CRM, innovation, analytics and performance measurement, digital media, digital and brand strategies.

Positions

SVP, Innovation and Social Media
Publicis Healthcare Social
March 2015 - Present (9 years)
Client Service Director, Europe
London , United Kingdom
November 2011 - Present (12 years 4 months)
I am responsible for the client service team at Digitas Health Europe, in addition to acting as both global and local business leads for major pharma clients.
Chief Digital Officer
London, United Kingdom
April 2009 - October 2011 (2 years 6 months)

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