| Title | Child Prostitute |
| Agency | BBH |
| Campaign | Giving Children Back Their Future - Barnado's Charity |
| Advertiser | Barnardo's |
| Brand | Barnardo's |
| Date of First Broadcast/Publication | 2000 / 6 |
| Product | Charity |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Giving Children Back Their Future |
| Story | A young girl stands soliciting outside the open door of a car. The headline tells us that this is Kim Vale, aged 24. The body copy indicates that unless underprivileged children and those in danger are helped at an early age, their destiny may be predetermined. The endline is 'Giving Children Back Their Future'. |
| Philosophy | We observed that in a market defined by short-term action, rescue and crisis relief, Barnardos stood out as taking a long-term perspective. We dramatised this long termism through one thought: Giving Children Back Their Future and we illustrated that thought with some pretty harrowing imagery. We had to get the message through to as many people as possible on a very tight budget. Moreover, with a charity account, advertising must act as a catalyst to a wider debate. |
| Problem | In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice. |
| Media Type | Newspaper |
| Market | United Kingdom |
| Creative Director | John O'Keefe |
| Creative Team | Alex Grieve |
| Creative Team | Adrian Rossi |
| Photographer | Nick Georghiou |
| Advertising Manager | Andrew Nebel |
| Strategic Planner | Dan Goldstein |
| Agency Producer | Shelley Buick |
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