|Date of First Broadcast/Publication|
|Business Sector||Newspapers, Magazines, Books|
|Story||A sequence of black and white images supported by voice over reminds us of all the things we are told not to do: "Don't talk. Don't touch. Don't walk. Don't walk at night. Don't walk on the right. Don't drink. Don't think..." These images oppose the text increasing the awareness towards social issues. The ad ends: "...Don't buy. Don't read."|
|Philosophy||The text is read by John Cooper-Clark who is a well-known British poet.|
|Creative Director||Charles Inge|
|Art Director||Charles Inge|
|Agency Producer||Charles Crisp|
|Actor / Celebrity||John Cooper-Clark|
|Production Company Producer||Helen Langridge|
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