| Title | Officer |
| Title (original language) | Offizer |
| Agency | stöhr, MarkenKommunkation GmbH |
| Campaign | The Way - König Brauerei GmbH & Co KG |
| Advertiser | König Brauerei GmbH & Co KG |
| Brand | König-Pilsener |
| Posted | November 2012 |
| Product | Pilsbier |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Today a King |
| Tagline (original language) | Heute ein König |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Matthias Birkenbach |
| Copywriter | Axel Schult |
| Agency Producer | Torsten Levermann |
| Director | Charley Stadler |
| Music Composer | Hans Franek |
| Production Company | Gap Films |
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