| Title | Tough Day |
| Title (original language) | Ça plane pour moi |
| Agency | BETC Paris |
| Campaign | Ca plane pour moi |
| Advertiser | Petit Bateau |
| Brand | Petit Bateau |
| Date of First Broadcast/Publication | 2017 / 8 |
| Business Sector | Children's Clothing |
| Story | Petit Bateau is a beloved French clothing brand for children. In this epic “torture test” we see a little boy putting his stripy hooded sweater through the mill as it’s stretched, splashed, splattered, scratched and twisted. All to a great soundtrack of the French punk song “Ça plane pour moi” by Plastic Bertrand. At the end, the hoodie heaves a sigh of relief. Petit Bateau makes clothes for kids who take childhood seriously. |
| Media Type | Web Film |
| Length | |
| Soundtrack | Ça plane pour moi |
| Executive Creative Director | Rémi Babinet |
| Creative Director | Damien Bellon |
| Art Director | Damien Bellon |
| Art Director | Juri Zaech |
| Digital Art Director | Albert Yvert |
| Conceptor | Samuel Moore |
| Conceptor | Juri Zaech |
| TV Production | Isabelle Ménard |
| TV Production | David Green |
| Production Company | Control Films |
| Sound | Schmooze |
| Director | Luis Cervero |
| Chief Operator | Stephen Keith Roach |
| Post Production | Mikros Image |
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