| Title | Everything into Home |
| Agency | Instinct |
| Campaign | Everyting into Home |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | November 2012 |
| Product | Catalogue |
| Business Sector | Home Furniture |
| Story | Every year IKEA gives to its customers all over the world an endless source of inspiration and ideas for their homes in new Catalogue. Every new IKEA Catalogue is devoted to a new theme/moto of the year. Idea for a new IKEA Catalogue 2012 is based on the simple consumer truth: Russians LOVE keeping old and “useless” stuff at home. Thus, we came up with a new motto for the year "Everything into home!* (*of Russian expression that means ‘nothing should be wasted or thrown away for its potential value in the future’)" and big year campaign "Thingternal (thing + eternal) values". So let's see the results! Please look through the video-case! |
| Media Type | Case Study |
| Creative Director | Yaroslav Orlov |
| Creative Director | Roman Firainer |
| Copywriter | Yaroslav Orlov |
| Art Director | Roman Firainer |
More Work
SEE ALLDRUM
- BRAND:
- IKEA goods
- AGENCY:
- Instinct
UNBELIEVABLE
- BRAND:
- IKEA goods
- AGENCY:
- Instinct
IKEA WAKE UP LOVE (Integrated case)
- BRAND:
- IKEA Russia
- AGENCY:
- Instinct