Title | The Nation’s Hydration |
Agency | Saatchi & Saatchi New Zealand |
Campaign | The Nation’s Hydration |
Advertiser | Coca-Cola Company |
Brand | Mount Franklin |
Date of First Broadcast/Publication | 2015 / 10 |
Business Sector | Mineral, Sparkling & Bottled Waters |
Philosophy | Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their 'anti dry, pre-wetted, see through water' created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed. The campaign features popular Aussie actor Josh Lawson and Australian media personality and 'Mount Franklin' Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin's status as one of Australia's best known and loved brands. "Mount Franklin is Australia's favourite water brand, it's available everywhere, everyone knows it, and we think it's time to celebrate it." |
Media Type | Television |
Length | |
Market | Australia |
Production Company | Finch |
Director | Simon Edgar |
Advertising Manager | Victoria Fraser |
Advertising Manager | Anne Joly |
Advertising Manager | Kara Morrow |
Executive Creative Director | Corey Chalmers |
Executive Creative Director | Guy Roberts |
Head of Content | Jane Oak |
General Manager | Paul Wilson |
Account Director | Lucy Sparks |
Strategy Director | Murray Streets |
Art Director | Neville Stevenson |
Visual Effects Supervisor | Stefan Coory |
Audio Production | Shane Taipari |
Music Company / Composer | Jonathan Dreyfus |
Executive Producer | Karen Bryson |
Producer | Helen Morahan |
Director of Photography (DOP) | Geoffrey Simpson |
Editor | Andrew Thompson |