Millennium Development Goals - "UN Stand Up and Speak Out"

Grey New York

Grey New York New York, United States

5232

Title	UN Stand Up and Speak Out
Agency	Grey New York
Campaign	Stand Up and Speak Out - UN
Advertiser	The United Nations
Brand	Millennium Development Goals
Posted	January 2008
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	Stand Up and Speak Out
Story	Grey agencies in more than 15 countries contributed their time, talent and dedication to a global pro bono project on behalf of the United Nations.
Philosophy	Our totally integrated effort included TV, radio, print, outdoor, online ads, web design, viral videos, logo design, collateral, public relations and event assistance.
Problem	We were charged with helping to mobilize people everywhere to Stand Up and Speak Out against poverty and for the Millennium goals which include ending hunger, promoting equality for women, ensuring basic education for children and combating disease.
Result	The UN announced that 38.7 million people stood up against poverty, setting a new Guinness World Record.
Media Type	Digital
Length	208 seconds
Market	United States
Art Director	Erica Brugman
Creative Director	Mark Catalina
Art Director	James King
Art Director	Adam Kahn
Copywriter	Jon Kallus
Copywriter	Mike Lichter
Agency Producer	Bennett McCarroll
Creative Director	Tim Mellors
Agency Producer	Denise Rasberry
Creative Director	Mike Ryniec