| Title | In Reverse |
| Title (original language) | A l'envers |
| Agency | la chose |
| Campaign | In Reverse - CNP Assurances |
| Advertiser | CNP |
| Brand | CNP Assurances |
| Date of First Broadcast/Publication | 2009 / 6 |
| Business Sector | Insurance |
| Tagline | For a life time |
| Tagline (original language) | L'assureur de toute une vie |
| Story (original language) | Le film parcourt en 35 secondes une vie vécue en sens inverse. Si notre vie se déroulait en sens inverse, si on commençait sa vie par la fin, on saurait dès aujourd'hui ce que le futur nous réserve. |
| Media Type | Television |
| Market | France |
| Soundtrack | Valse 2 Chostakovitch |
| Advertising Manager | Gilles Benoist |
| Advertising Manager | Agathe Sanson |
| Advertising Manager | Florence Pierre |
| Advertising Manager | Eliane Razou |
| Advertising Manager | Pascal Lepetit |
| Account Manager | Eric Tong Cuong |
| Account Manager | Alain Roussel |
| Account Manager | Cécile Bitoun |
| Account Manager | Florence Couvidat |
| Creative Director | Barka Zerouali |
| Copywriter | Julien Bredontiot |
| Art Director | Laurie Lacourt |
| Art Director | Antoine de Villeneuve |
| Agency Producer | Nicolas Buisset |
| Production Company | Quad Productions |
| Producer | Martin Coulais |
| Director | Koen Mortier |
More Work
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- AGENCY:
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- BRAND:
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- AGENCY:
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- BRAND:
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- BRAND:
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Signs
- BRAND:
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- AGENCY:
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ALS
- BRAND:
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- AGENCY:
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