McDonald's - "Adirondack chairs - Coffee"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

2643

Brand: McDonald's
Country: Canada

Advertiser: McDonald's

Title	Adirondack chairs - Coffee
Agency	Cossette Communication-Marketing
Campaign	Adirondack chairs
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2021 / 7
Business Sector	Food
Story	At the start of the busiest period of the summer holiday season, Cossette and McDonald’s Canada seized the opportunity to invite vacationers taking road trips across the country to take a well-deserved break and satisfy their cravings on the way to their destination. The campaign features Adirondack chairs in the colours of iconic McDonald’s menu items, sitting in the middle of some of Canada’s most exquisite landscapes. “Summer’s here and many of us will be able to enjoy the beautiful scenery our country has to offer. This campaign is our way of highlighting our national presence and reminding Canadians that they can count on us to be there on the road to their vacation destination,” said Melissa Hains, Quebec Marketing Manager at McDonald’s Canada. “The creative approach to this campaign was a mix of simplicity and ingenuity. The portraits of the chairs turned to face their breathtaking surroundings suggest that they too are taking time to soak in the spectacle of nature,” added Cédric Audet, Creative Director at Cossette. The campaign is rolled out in newspapers, on signage, and online over the summer.
Media Type	Print
Advertising Manager	Mélissa Hains
Advertising Manager	Andréanne Gilbert
Advertising Manager	Suzanne Grondin
Creative Team	Louis-Philippe Tremblay
Creative Team	Anne-Claude Chénier
Creative Team	Alexandre Gadoua
Creative Team	Cedric Audet
Creative Team	Alexandre Jutras
Creative Team	Jean-Francois Perreault
Account Management	Vanessa Audigand
Account Management	Jessica Malo
Strategist	Jean-Xavier Wilhelmy
Strategist	Simon Provencher-Girard
Photographer	Olivier Staub