| Title | Zipper |
| Agency |
lew'lara\TBWA
|
| Campaign |
Conga 2003
|
| Advertiser |
Conga
|
| Brand |
Conga
|
| Date of First Broadcast/Publication |
2003 / 6
|
| Business Sector | Shoes
|
| Tagline | You wear it and it´s fashion. |
| Tagline (original language) | Tá no pé, tá na moda. |
| Story | The advertisement shows legs wearing Conga, with elements from the world of fashion such as measuring tape, buttons, zippers and thread. The pack shot shows a variety of models. So, with "Conga. You wear it and it´s fashion". |
| Story (original language) | O anúncio é composto por pernas vestindo Conga, formadas por elementos do mundo da moda como fitas métricas, botões, zíperes e linhas. O packshot mostra a variedade de modelos. Assim com "Conga. Tá no pé, tá na moda". |
| Philosophy | Advertisement containing fashion elements clearly linked to the product were created, and a pack shot with 4 products showing models and colors and the new concept "You wear it and it´s fashion" |
| Philosophy (original language) | Foram criados anúncios com os elementos da moda claramente linkados ao produto, um packshot com 4 produtos mostrando modelos e cores e o novo conceito "Tá no pé, tá no moda". |
| Problem | The objective of the 2003 campaign was to reinforce the positioning of the product as fashionable footwear, launch the new colors and introduce a new concept bringing the brand closer to its consumers. |
| Problem (original language) | A campanha de 2003 tinha como objetivo reforçar o posicionamento do produto como um calçado de moda, apresentar as novas cores e introduzir um novo conceito, tornando a marca mais próxima da consumidora. |
| Media Type |
Magazine
|
| Market | Brazil |
| Account Director |
Ricardo Al Makul
|
| Account Executive |
Augusto Cruz Neto
|
| Creative Director |
Marco Versolato
|
| Agency Producer |
Kátia BomTempo
|
| Photographer |
Jorge Lepesteur
|
| Art Director |
Marco Versolato
|
| Illustrator |
Terracota
|
| Copywriter |
André Laurentino
|
