| Title | Camera |
| Title (original language) | Câmera |
| Agency |
lew'lara\TBWA
|
| Campaign |
Projection - Nokia
|
| Advertiser |
Nokia
|
| Brand |
Nokia
|
| Posted | January 2004 |
| Business Sector | Mobile Telephones & tablets
|
| Tagline | Nokia. Connecting People. |
| Story | Employing nonsensical and humoristic language, LEW,LARA has created five advertisements for magazines. The different features of the handsets have been explored with a range of good-humored titles and images projected onto the faces of models thus translating what these youngsters are thinking. |
| Story (original language) | Com uma linguagem nonsense, a Lew,Lara desenvolveu 5 anúncios de revista. As features dos aparelhos foi trabalhada em titulos bem humorados e imagens projetadas nos rostos dos modelos, traduzindo o pensamento dos jovens. |
| Philosophy | LEW,LARA has created five magazine advertisements with a distinct layout showing the handsets in an unusual way: projected into the hands of people. The inherent qualities of the cellular telephones have been explored by using a range of good-humored titles and images projected onto the faces of models expressing their thoughts and their way of communicating. |
| Philosophy (original language) | A lew, lara desenvolveu 5 anúncios de revista, com um layout diferenciado, mostrando os aparelhos de um jeito inusitado: projetado na mão das pessoas. Os atributos dos produtos foram trabalhados em titulos bem humorados e imagens projetadas nos rostos dos modelos, expressando o pensamento e linguagem dos jovens. |
| Problem | Nokia wanted a message that was directed at young audiences, standing apart from the traditional way of advertising done by other cell phone makers. |
| Problem (original language) | A Nokia queria fazer uma comunicação dirigida ao publico jovem, que se destacasse da comunicação tradicional feita pelos outros fabricantes. |
| Media Type |
Magazine
|
| Market | Brazil |
| Art Director |
Marcelo Kertezs
|
| Executive Creative Director |
Jaques Lewkowicz
|
| Creative Director |
Marcelo Kertezs
|
| Copywriter |
André Laurentino
|
| Copywriter |
Fabio Abram
|
| Art Director |
Bráulio Kuwabara
|
| Account Director |
Marcio Oliveira
|
| Account Director |
Ricardo Al Makul
|
| Agency Producer |
Sandra Rotta
|
| Photographer |
Alexandre Catan
|
