Title | NSA |
Brief | The actual answers to these crossword clues are “sparrow” and “heroin”. But the well-informed readers of Swiss newspaper WOZ have their own opinions. |
Agency | Leo Burnett Schweiz |
Campaign | Crossword |
Advertiser | Die Wochenzeitung |
Brand | WOZ |
Posted | November 2016 |
Business Sector | Newspapers, Magazines, Books |
Story | Who wants to form their own opinion, reads the WOZ Die Wochenzeitung. As an independent media title this leftist-weekly illuminates political, economic and social issues, away from the monotony of the Swiss media. And that affects the readers, even when filling in crosswords, they form their own opinion. |
Media Type | Outdoor/Out of Home |
Creative Director | Martin Stulz |
Creative Director | David Fischer |
Creative Director | Pablo Schencke |
Copywriter | David Hugentobler |
Art Director | Pedro Moosmann |
Agency Producer | Suzana Kovacevic |