| Title | go ahead! ‘The Most Important Snack of the Day’ |
| Agency | Grey London |
| Campaign | go ahead! ‘The Most Important Snack of the Day’ |
| Advertiser | United Biscuits |
| Brand | go ahead! |
| Date of First Broadcast/Publication | 2014 / 6 |
| Business Sector | Biscuits, Bread, Crispbread |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Fieldtrip |
| Post Production | Fieldtrip |
| Audio Post Production | 750mph |
| Advertising Manager | Lisa Jones |
| Creative Director | Jonathan Marlow |
| Copywriter | Jonathan Marlow |
| Art Director | Jonathan Marlow |
| Managing Director | Nic Wardell |
| Business Director | Jon Lawton |
| Account Director | Kate Ilott |
| Account Manager | Victoria Monaghan |
| Agency Producer | Ange Eleini |
| Creative Producer | Lucy Dunn |
| Account Planner | Fiona Keyte |
| Account Planner | Daniel Sherrard |
| Media Agency | MEC |
| Media Planner | Nicola Tracey |
| Director | D.A.D.D.Y. |
| Editor | Rick Waller |
| Production Company Producer | Michael Capon |
| Production Company Producer | Davey Ahern |
| Designer | Chris Chapman |
| Director of Photography (DOP) | Fede Alfonzo |
| Post Production | MPC |
| Audio Post Production | Sam Robson |
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