Paulo André Bione
Creative Director at Miami Ad School/ESPM
São Paulo, Brazil
TitleElegance
Title (original language)Elegância
Agency
Campaign Elegance
Advertiser Jaguar Land Rover
Brand Jaguar
PostedJanuary 2004
Product X-Type 3.0
Business Sector Car Dealers
Story (original language) No anúncio temos a foto de um Jaguar X-Type estacionado em frente a um lugar elegante, e o título “Uma coisa rara no trânsito:elegância.”
Philosophy (original language) Anúncio de página simples, com elementos elegantes que retratam de forma clara e objetiva o que foi solicitado no briefing.
Problem (original language) Divulgar o modelo X-Type 3.0, destacando sua elegância e diferenciação.
Media Type Magazine
Market Brazil
Executive Creative Director
Creative Director
Copywriter
Art Director

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