Swiss Life insurance group - "Customer for 100 years"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Switzerland

1943

Title	Customer for 100 years
Brief	Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer.
Agency	Ruf Lanz Werbeagentur
Campaign	Customer for 100 years
Advertiser	Swiss Life
Brand	Swiss Life insurance group
Posted	November 2018
Business Sector	Insurance
Story	We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way.
Problem	Swiss Life is the oldest life insurance group in Switzerland. The company has stood for stability and security since 1857 and accompanies its customers throughout a lifetime.
Media Type	Case Study
Creative Director	Markus Ruf
Creative Director	Danielle Lanz
Copywriter	Markus Ruf
Art Director	Isabelle Hauser
Account Executive	Ursula Jaag
Media Director	Caroline Nünlist
Media Director	Zipmedia