Joeri Van Den Broeck
Creative Director at Air, Partner of McCann
Brussels, Belgium
Title#CallBrussels
Agency
Campaign Call Brussels
Advertiser visit.brussels
Brand visit.brussels
Date of First Broadcast/Publication 2016 / 1
Business Sector Destinations (Countries & Places)
Story SUMMARY
A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals.  Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
Media Type Outdoor/Out of Home
Length
Creative Director
Creative Director
Designer
Production Company
Director
Producer
Producer
Agency Producer
Agency Producer
Creative Team
Creative Team
Digital Agency
Executive Creative Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started