| Title | 843 km |
| Title (original language) | 843 km |
| Agency | CLM BBDO |
| Campaign | 843 km |
| Advertiser | Total |
| Brand | Total Excellium |
| Date of First Broadcast/Publication | 2006 / 4 |
| Product | SP 98 & Diesel |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | The unlikely epic of a man who has a gasoline breakdown deep down in the forest, and surprisingly gladdens... |
| Story (original language) | L'improbable épopée d'un homme qui tombe en panne d'essence au fin fond d'une forêt hostile, et qui, contre toute attente, s'en réjouit... |
| Philosophy | After a communication strategy focused on employees helpfulness, this new advertising shows that Total wants to prove the efficiency of its gasoline. The ad "843 km" talks the product promise of the Total Excellium up: more kilometers for each full gasoline. |
| Philosophy (original language) | Après une stratégie de communication concentrée ces dernières années sur la serviabilité de ses gérants de stations service, cette nouvelle prise de parole fait écho à la volonté de TOTAL et de son agence d'inscrire la communication de la marque dans une logique de preuves tangibles sur des services et produits proposés par TOTAL. Le film "843 km" met donc en avant la promesse produit de TOTAL Excellium: plus de kilomètres à chaque plein. |
| Media Type | Television |
| Length | |
| Market | France |
| Production Company | The Gang Films |
| Advertising Manager | Dominique Thiolon |
| Advertising Manager | Colette Poloni |
| Advertising Manager | Claudine Dubanc-Maurtot |
| Creative Director | Gilles Fichteberg |
| Creative Director | Jean-Francois Sacco |
| Agency Producer | France Monnet |
| Agency Producer | Guillaume Delmas |
| Director of Photography (DOP) | Pawel Edelman |
| Post Production | Around Midnight |
| Sound Production | Schmooze |
| Director | Joachim Back |