Title | Raw Materials |
Agency | Philipp und Keuntje GmbH |
Campaign | Raw Materials - Tetrapak |
Advertiser | Tetra Pak International S.A. |
Brand | Tetra pak |
Posted | December 2009 |
Business Sector | Manufacturing |
Philosophy | CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc. |
Problem | To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly. |
Media Type | Television |
Market | Germany |
Advertising Manager | Tanja Kiebert |
Advertising Manager | Ludwig Venhaus |
Production Company | Bent Image Lab |
Creative Director | Diether Kerner |
Creative Director | Jo Marie Farwick |
Art Director | Sönke Schmidt |
Art Director | Rouven Steiman |
Art Director | Kaloyan Yanev |
Art Director | Alexander Norvilas |
Copywriter | Daniel Hoffmann |
Copywriter | René Ewert |
Copywriter | Dennis Krumbe |
Agency Producer | Axel Leyck |
Account Manager | Nina-Sophie Scheller |
Account Manager | Steffen Schwab |
Director | Rob Shaw |
Production Company Producer | Kara Place |
Production Company Producer | Ray Di Carlo |