| Title | Raw Materials |
| Agency | Philipp und Keuntje GmbH |
| Campaign | Raw Materials - Tetrapak |
| Advertiser | Tetra Pak International S.A. |
| Brand | Tetra pak |
| Posted | December 2009 |
| Business Sector | Manufacturing |
| Philosophy | CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc. |
| Problem | To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly. |
| Media Type | Television |
| Market | Germany |
| Advertising Manager | Tanja Kiebert |
| Advertising Manager | Ludwig Venhaus |
| Production Company | Bent Image Lab |
| Creative Director | Diether Kerner |
| Creative Director | Jo Marie Farwick |
| Art Director | Sönke Schmidt |
| Art Director | Rouven Steiman |
| Art Director | Kaloyan Yanev |
| Art Director | Alexander Norvilas |
| Copywriter | Daniel Hoffmann |
| Copywriter | René Ewert |
| Copywriter | Dennis Krumbe |
| Agency Producer | Axel Leyck |
| Account Manager | Nina-Sophie Scheller |
| Account Manager | Steffen Schwab |
| Director | Rob Shaw |
| Production Company Producer | Kara Place |
| Production Company Producer | Ray Di Carlo |
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