Johan Parmentier

Johan Parmentier

Regional Chief Executive Officer at Publicis ONE
Bruxelles, Belgium

Positions

Regional Chief Executive Officer
Publicis ONE
March 2016 - Present (6 years 8 months)
Regional general management lead of Publicis ONE, assembling all the creative, digital, media, P.R. & production brands of Publicis Groupe in Belgium & The Netherlands.

Publicis ONE Belgium & The Netherlands is a > 600 talent interconnected end to end solution operation centre assembling the following brands: Duval Guillaume, Publicis, Leo Burnett, Saatchi&Saatchi, Digitas, Prodigious, Zenith, MSL & Starcom.

General, operational and people management lead of all the Creative, Strategy, Marketing, Digital, Data, Technology, Media, Content, P.R., Event, Production & Innovation expertises in Belgium & The Netherlands
- Assessment and implementation of the operational structures
- Leadership of the local country management teams and all Publicis ONE talent within the Belgium & The Netherlands region
- Head, integrate/interconnect & enhance all services/expertises offered to international accounts and top local clients
- Generate growth and innovation on current client portfolio and new clients.
CEO
Paris, France
December 2013 - Present (8 years 11 months)
Public Company; >100 employees; Marketing, Advertising & Digital industry
General management lead of the Brussels offices Leo Burnett & Publicis Brussels
Managing Director
Bruxelles, Belgium
September 2011 - Present (11 years 2 months)
Public Company; 51-100 employees; Marketing and Advertising industry
Shortlist Finalist Agency of the year in 2010
Winner Agency of the year in 2011
Winner of 5 Cannes Lions in 2011 & 2012 (first time in its entire Belgo existence)
Top 3 Publicis ww on the last 2 Pulse reports (internal employee satisfaction survey)

General, operational and people management lead of the Brussels entity
- Setting up the operational structure of the Brussels branch
- Leading the Client Services efforts on international accounts
- Heading the Client Services on top local clients
- Growing business on current client portfolio by entering a larger latitude of communication services & set up of active new business policy
- Leading the various Procurement discussions with the current client portfolio.
Managing Partner
Publicis Brussels
Brussels, Belgium
2008 - Present (14 years 10 months)
Public Company; 51-100 employees; Marketing and Advertising industry
Shortlist Finalist Agency of the year in 2010
Winner Agency of the year in 2011
Winner of 5 Cannes Lions in 2011 & 2012 (first time in its entire Belgo existence)
Top 3 Publicis ww on the last 2 Pulse reports (internal employee satisfaction survey)

- General, operational and people management lead of the Brussels entity
- Setting up the operational structure of the Brussels branch
- Leading the Client Services efforts on international accounts
- Heading the Client Services on top local clients
- Growing business on current client portfolio by entering a larger latitude of communication services & set up of active new business policy
- Leading the various Procurement discussions with the current client portfolio.
Partner - New Biz / Client Services Director
Bruxelles, Belgium
1997 - 2008 (11 years)
Public Company; 51-200 employees; Marketing and Advertising industry
- Responsible for the Brussels Client Services department including the lead over various local & international clients such as Coca Cola EU, Ab Inbev Stella Artois & Kriek Belle-Vue, KMC Hyundai, Guylian pralines, Sara Lee Natrena & Pickwick…
- Lead, coordinate and bridge the new business efforts throughout 3 branches in Antwerp, Brussels and New York such as on the Coca Cola Light Global pitch (2007), Axa bank, Coca Cola Light Plus EU project (2008)
- Setting up of a transversal agency fee rate card system
- Creation of a Group credentials new business toolkit
- Active presence at various advertiser’s & marketing summits to sell the brand
account executive
Bruxelles, Belgium
January 1996 - December 1996 (11 months)
Public Company; 51-200 employees; Marketing and Advertising industry
- Account executive and financial management on Akzo Nobel, Sadolin outdoor paints category and Vandemoortele Alpro spread category.
- Support and concept new business dossiers on Akzo Nobel indoor paints and Vandemoortele frying fats resulting in 2 extra accounts.
- Analysis & mapping of the potential accounts.
Account Executive
Konvert Interim
July 1995 - December 1995 (5 months)
Private Company; 200-500 employees; Interim Management, Marketing and Advertising industry
- Found the advertising sales services for the Eastern Flanders region
- Analysis & mapping of the potential advertisers
- Prospection of potential clients in Eastern Flanders region
- Account and financial management for the clients in that region.
Advertising Manager
Lannoo Publishers
January 1995 - June 1995 (5 months)
Private Company; 51-200 employees; Editions and Graphic industry
- Set up the advertising services cell of Lannoo touristic and art editions
- Analysis & mapping of the potential advertisers
- Prospection of potential clients in BeNeLux market
- Introduction and handling of the financial agreements
Jr Account Executive
Quattro cdp europe (currently known as Saatchi&Saatchi Belgium
July 1994 - December 1994 (5 months)
Private Company;

Education

Bachelor's degree - Communication Management

1991 - 1994 (3 years)

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