Berlin Creative Studio - "Slow Down ALS"

Berlin Creative Studio

Berlin Creative Studio Anvers, Belgium

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Title	Slow Down ALS
Agency	Berlin Creative Studio
Campaign	Slow Down ALS
Advertiser	Berlin Creative Studio
Brand	Berlin Creative Studio
Date of First Broadcast/Publication	2022 / 6
Business Sector	Advertising & Communication
Tagline	slow down
Story	The campaign gives voice to two brave Belgian ALS patients: Mathi (a former physician) and Annie (a former volunteer for the ALS league). Together, they ask the world to give them more time. Respectively 404 and 33 days ago they got their diagnosis. With most people dying within 1,000 days after diagnosis, their fate seems etched in stone. But there is still hope. Together, we can slow down ALS. The TV and radio all lead to slowdownALS.be. With every donation, the engraving in stone slows and eventually stops for a while. The more people donate, the more time we can give these patients.
Media Type	Digital
Length	30 seconds
Creative Direction	Tom Berth
Creative Direction	Geert De Rocker
Creative	Bjorn Coucke
Creative	David Vermeulen
Creative	Tom Berth
Creative	Geert De Rocker
Digital Direction	Tanguy De Kelver
Account Direction	Johan Parmentier
Strategic Direction	Lode Avet
Music & sound design	Raygun
3D design & video	Uncanny
Website design	eFlavours