|Title||The World’s Shortest Test Drive|
|Campaign||The World’s Shortest Test Drive|
|Date of First Broadcast/Publication|
|Business Sector||Four Wheel Drive, SUV(Sports Utility Vehicle)|
|Philosophy|| How many features of the 2019 Sorento can you showcase in just over 300 feet? |
The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.
The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
|Founder / Chairman||David Angelo|
|Executive Creative Director||Mark Koelfgen|
|Group Creative Director/Art Director||John O'Hea|
|Group Creative Director/Copywriter||Steve Clarke|
|Art Director||Peter Watson|
|Managing Director of Broadcast Production||Paul Albanese|
|Business Affairs Director||Natasha Royzina|
|Associate Business Affairs Manager||Amy Santana|
|Communication Planner||Natalie Gomez|
|Associate Director of Project Management||Genie Lara|
|Project Manager||Paul Stephens|
|Creative Resource Manager||Nina Pena|
|Managing Director||Jeff Moohr|
|Account Director||Jay Mattingly|
|Management Supervisor||Kylie Lemasters|
|Account Executive Assistant||Salim Collins|
|Account Coordinator||Nick Janner|
|Product Information Manager||Mark McNaul|
|Managing Director, Integrated Production||Peter Bassett|
|Executive Digital Producer||Justine Kleeman|
|Digital Producer||Genevieve Shah|
|Management Supervisor, Digital||Sarah Masket|
|Digital Account Executive||Gabriella Mourad|
|Production Company||Spinach LA|
|Managing Director/Executive Producer||Adam Bright|
|Executive Producer||Jonathan Carpio|
|Director of Photography (DOP)||Julian Smith|
|Editorial Executive Producer||Jonathan Carpio|
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