|Title||Your Airline's Either Got It Or It Hasn't|
|Campaign||Your airline's either got it or it hasn't - Virgin Atlantic|
|Date of First Broadcast/Publication|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
|Tagline||Your airline's either got it or it hasn't|
|Story||Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline.|
|Philosophy||Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor.|
|Media Type||Television & Cinema|
|Production Company||Partizan London|
|Executive Creative Director||Mark Roalfe|
|Art Director||Chris Hodgkiss|
|Agency Producer||Jody Allison|
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