Pip Bishop
Art Director at Y&R London
London, United Kingdom
TitleYour Airline's Either Got It Or It Hasn't
Campaign Your airline's either got it or it hasn't - Virgin Atlantic
Advertiser Virgin Atlantic
Brand Virgin Atlantic
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline Your airline's either got it or it hasn't
Story Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline.
Philosophy Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor.
Media Type Television & Cinema
Soundtrack Feeling Good
Production Company
Executive Creative Director
Art Director
Agency Producer

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