Bobby Hershfield

Bobby Hershfield

Partner, Chief Creative Director at SS+K
New York, United States

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Summary

Hershfield spent five years at New York office of Mother, rising to creative director in early 2011. His Target work includes last year’s “Little Marina” film and a New York event in 2010 that turned the windows of The Standard hotel into a stage for a musical dance and light show.
Before Mother, Hershfield spent two years at Ogilvy & Mather—where he was a senior copywriter on IBM and Yahoo—and nine years at Wieden + Kennedy. It was at Wieden that he crossed over to copywriter after spending his early career in account management. His first job was at the New York office of Chiat/Day, where his account duties included Reebok and Coca-Cola’s Fruitopia.
SS+K represents Hershfield’s first opportunity to run a creative department. He’ll oversee about 20 staffers and lead creative efforts on accounts such as Pfizer, Kraft and General Motors. The New York-based shop is backed by Creative Artists Agency and has offices in Washington, D.C. and Detroit.

Positions

Partner, Chief Creative Director
New York, United States
Bobby is Partner/Chief Creative Officer at SS+K. Previously he spent five years at Mother, where he worked on Dell, JCPenney, Tanqueray, CNN, Target and Johnson & Johnson brands, including Bengay, K-Y and Rembrandt. He worked on the Target Fashion Spectacular which won a Gold Lion and was named by TED as “one of the ten ads worth spreading,” and Target’s Missoni effort, “Little Marina,” which was named Best In Show by the One Show. His CNN ad was read live on the air the day of the 2008 Presidential election. And his work on K-Y led to an increase in sales of EPT pregnancy tests.
Prior to Mother, Bobby worked at Ogilvy & Mather on Yahoo! and IBM, where he developed the ongoing multi-continent mid market campaign.
Bobby started his copywriting career at Wieden + Kennedy where he worked on ESPN, Sega and Brand Jordan. Highlights include having his first commercial directed by Albert Brooks, developing multiple rounds of Sports Center spots, launching ESPN’s first college network, ESPNU, and creating and developing Sega’s Beta-7 campaign, named by Advertising Age as “one of the best campaigns of the decade.”
His work has been honored by TED, the One Show, the Clios, including the Grand Clio, D&AD, Cannes, the Art Director’s Club, Advertising Age, Communication Arts, the Andy’s, and AICP.
He is a graduate of the University of Michigan, has written an unpublished novel, performed standup comedy and is currently taking banjo lessons. He loves television, Boston and Cleveland sports and celery. 
Copywriter
New York, United States

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