Nike - "Cleat Test"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

8094

Title	Cleat Test
Agency	Wieden + Kennedy
Campaign	Better Athlete. Better Team. - Dick's/Nike
Advertiser	Nike
Brand	Nike
Posted	September 2008
Product	Nike Pro
Business Sector	Outdoor Sports & Athletics
Tagline	Better Athlete. Better Team.
Story	Darren McFadden of the Oakland Raiders demonstrates how an elite athlete should try on a cleat.
Media Type	Television
Length	30 seconds
Editing Company	Joint Editorial House
Creative Director	Alberto Ponte
Creative Director	Tyler Whisnand
Creative Director	Jeff Williams
Copywriter	Marco Kaye
Copywriter	Karl Liebermann
Art Director	Sean Donnell
Account Executive	Michael Dalton
Account Executive	Ryan Johnson
Agency Producer	Pamela Standley
Executive Agency Producer	Ben Grylewicz
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Director	David Shane
Director of Photography (DOP)	Marcelo Durst
Executive Producer	Ralph Laucella
Production Company Producer	Marc Grill
Editor	Tommy Harden
Editor	Katie Turinski
Producer	Patty Brebner
Agency Producer	Jennifer Smieja
Audio Post Production	Lime Studios
Colorist	Mike Pethel
Colorist	Company 3
Actor / Celebrity	Glenn Dorsey
Music	Needle Drop
Post Production	Zoic Studios