Invicta - "Full of possibilities"

Havas Milan

Havas Milan Milan, Italy

6224

Brand: Invicta
Country: Italy

Advertiser: Invicta

Title	Full of possibilities
Agency	Havas Milan
Campaign	Full of Possibilities
Advertiser	Invicta
Brand	Invicta
Date of First Broadcast/Publication	2018 / 7
Business Sector	Luggage & Traveling bags
Tagline	Full of possibilities
Story	A BACKPACK CAN HOLD MUCH MORE THAN JUST OBJECTS. A backpack is not just a container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: "What is your Invicta full of?"
Philosophy	A backpack is not just an object container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. That's why the film starts with a question: "What is your Invicta full of?" Hence a flow of scenes, each telling a different experience lived by a different protagonist: various situations defined and interpreted by a superimposed line that answers the initial question. And the answers turn out to be virtually countless, just like the content (physical and metaphorical) that each of us can put in or take off their backpack every time we live a new experience. Such truth is then synthesized by the final line "Full of possibilities".
Media Type	Television
Length	31 seconds
Chief Creative Officer	Giovanni Porro
Art Director	Michele Sartori
Executive Producer	Lorenzo Ulivieri
Creative Director	Aureliano Fontana
Creative Director	Bruno Vohwinkel
Director	Edoardo Lugari
Copywriter	Anita Rocca
Director of Photography (DOP)	Marcello Dapporto
Editor	Nicola Mucelli
Producer	Annalisa Bronzi
Colorist	Daniel Pallucca
Agency Producer	Silvia Lo Cascio
Agency Producer	Davide Signorelli
Account Supervisor	Chiara Colombo
Post Production	Jacopo Ardit
Production Company	The Family
Music	Papamusic