Rohit Kumar
Business Development Manager at 3R Advertising
Mumbai, India
TitleThe Good Vibes Project
Campaign The Good Vibes Project
Advertiser Sense International India
Brand Sense International India
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The world’s deaf-blind population has been left out of the digital revolution ౼ until now. Previously, their only means of communication required physical contact, which limited interaction and robbed them of any privacy. For the first time in human history, the Good Vibes mobile app sets them free. Using a smartphone’s vibration mode, deaf-blind individuals can easily and discreetly communicate with morse code ౼ a mix of short and long vibrations. With every text they send, they send a message of hope to their community.
Media Type Television
Advertising Agency
Design Agency
Production Company
Creative Director
Creative Director
Art Director

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