Lieven Van Baelen's first step into advertising was as a telecine operator and he quickly became one of Belgium’s leading colour graders. The next step was working as a director of photography for a series of commercials and music videos. Occasionally he still works as a DOP on his own projects.
He started out with the production of his short feature film ‘The Thread’ in 1999 and went on to win several international awards for the direction of his early commercial for Dexia ‘Club Brugge’, including a Eurobest Award and a Gold CCB (Belgian Art Director’s Club). He kept on evolving in his work and has directed for major international brands such as Heineken, Grolsch, Canon, Coca-Cola, Nissan, Renault & Ikea.