Mayo Clinic - "The Power of Answers, OOH"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

7956

Brand: Mayo Clinic
Country: United States

Advertiser: Mayo Clinic

Title	The Power of Answers, OOH
Agency	TBWA\Chiat\Day New York
Campaign	You Know Where to Go
Advertiser	Mayo Clinic
Brand	Mayo Clinic
Date of First Broadcast/Publication	2020 / 9
Business Sector	Health & Pharmaceutical Products
Story	Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis. Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown. Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients. With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.” Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
Media Type	Outdoor/Out of Home
Length	30 seconds
Advertising Manager	Mayo Clinic
Chief Marketing Officer (CMO)	Sherri Gilligan
Division Chair	Molly Biwer
Brand Strategy and Creative Studio	Molly Biwer
Executive Creative Director	Wes Weleczki
Senior Creative Director	Anna Stassen
Director Brand Strategy	Jeff Warnock
Manager Brand Strategy	Chastity Kessler
Marketing Manager	Lauren Spiceland
Marketing Manager	Gary Stinnett
Mayo Clinic Health System	Gary Stinnett
Chief Creative Officer	Chris Beresford-Hill
Executive Creative Director	Walter Connelly
Associate Creative Director	Shannon Murphy
Associate Copywriter	Alli Walker
Art Director	Royston Ang
Associate Creative Director	Ashley Veltre
Art Director	Ashley Veltre
Associate Creative Director	Holden Rasche
Copywriter	Holden Rasche
Associate Art Director	Belen Aragon
Senior Producer	Ruganzu Riggs Howard
Strategic Business Lead	Shannon Nunn
Business Director	Rosalie Jones
Business Manager	Emily Downs
Executive Strategy Director	John Gibson
Strategy Director	Nus Madraswala
Strategist	Carlin Dixon
Director of Integrated Business Affairs	Thalia Tsouros
Integrated Business Affairs Manager	Anne-Camille Charpié
Communications	Asheden Hill
CEO	Rob Schwartz
President	Nancy Reyes
Production Company	Psyop
Director	Shane Griffin
Executive Producer	Andrew Linsk
Senior Producer	Angela Foster
Sound	Wave
Audio Engineer	Chris Afzal
Executive Producer	Vicky Ferraro
Music Company / Composer	Human
Executive Producer	James Dean Wells
Creative Lead	Mike Jurasits
Music Composer	Ed Dunne
Additional Arranging	Jonathan Hubbell
Sound Design Company	Mike Jurasits
Sound Design Company	Daryl Pinsdorf