Luca Pannese
EVP, Executive Creative Director at Publics New York
New York, United States
TitleAngry Birds
Campaign Life is For Sharing
Advertiser T-Mobile
Brand T-Mobile
Business Sector Telecommunications Services
Tagline Life is for sharing.
Story On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing."
Media Type Web Film
Executive Creative Director
Art Director
Account Supervisor
Account Manager

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