| Title | Mac & Jinx |
| Agency | CP+B |
| Campaign | Mac & Jinx |
| Advertiser | Kraft Foods, Inc. |
| Brand | Kraft Mac & Cheese |
| Posted | July 2011 |
| Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
| Philosophy | There are 140 million tweets a day on Twitter. And, amazingly, some are synchronized tweets from people expressing love for mac & cheese. So Kraft Macaroni & Cheese invented a new Twitter game - Mac & Jinx - based on the traditional kids' game of jinxing. When two people are found tweeting love for mac & cheese in unison, both of them are sent a message pointing out their shared cravings. The first one to call "Jinx" by clicking the link and giving their address wins free Mac & Cheese and Mac & Jinx swag. |
| Media Type | Digital |
| Chief Creative Officer | Rob Reilly |
| Chief Creative Officer | Jeff Benjamin |
| Creative Director | Bill Wright |
| Creative Director | James Dawson-Hollis |
| Creative Director | Matt O'Rourke |
| Associate Creative Director | Cliff Leicht |
| Associate Creative Director | Wendy Leicht |
| Associate Creative Director | Moon Yang |
| Art Director | Courtney Bowditch |
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