| Title | Lance (Big Tex) Armstrong |
| Agency | Wieden + Kennedy |
| Campaign | What If - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | March 2004 |
| Business Sector | Sportswear |
| Tagline | Just do it. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | MacKenzie Cutler |
| Advertiser's Supervisor | Nancy Monsarrat |
| Creative Director | Mike Byrne |
| Copywriter | Mike Byrne |
| Creative Director | Hal Curtis |
| Art Director | Hal Curtis |
| Agency Producer | Jennifer Smieja |
| Director | Ulf Johansson |
| Line Producer | Phillipa Smith |
| Editor | Gavin Cutler |
| Special Effects / VFX | Sea Level |
| Music Company / Composer | Eleven |
| Graphics | W+K Studio |
| Actor / Celebrity | Lance Armstrong |
More Work
SEE ALLAndre Agassi
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Marion Jones
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
What If?
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy