| Title | Tiny Billboards 1 |
| Agency | Deutsch |
| Campaign | Fun Shall Overcome - Sony Playstation |
| Advertiser | Sony Corporation of America |
| Brand | Sony Playstation 3 |
| Posted | August 2008 |
| Product | Little Big Planet |
| Business Sector | Video Games/Consoles |
| Story | 1,000 tiny billboards sprout up for a big game release. For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York. |
| Media Type | Billboard |
| Market | United States |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Jason Elm |
| Group Creative Director | Michael Bryce |
| Designer | Jessica Talmadge |
| Art Director | Bernie O'Dowd |
More Work
SEE ALLDuh
- BRAND:
- Taco Bell
- AGENCY:
- FCB Chicago
Wow
- BRAND:
- Taco Bell
- AGENCY:
- FCB Chicago
Marcus Meets Kevin
- BRAND:
- Sony Playstation 3
- AGENCY:
- Deutsch
Cabo
- BRAND:
- Sony Playstation 3
- AGENCY:
- Deutsch
Punch Dub
- BRAND:
- Volkswagen
- AGENCY:
- Deutsch