Title | Pregnant |
Agency | DDB Oslo AS |
Campaign | Red Cross May 8th Campaign |
Advertiser | Red Cross |
Brand | International Red Cross day |
Posted | June 2007 |
Product | There are rules to war (Humanitarian law) |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The ads are part of the Norwegian May 8th Campaign (The International Red Cross day) focusing on International Humanitarian Law and that there are rules to war. |
Philosophy | Illustrate the brutality that women in War and Conflicts situations are subjected to. |
Problem | To create awareness and public opinion about International Humanitarian Law and that the Red Cross has a mandate to ensure that the rules are held. This years campaign had a special focus on Women in War and Conflict situations. Rape is used as a weapon in war, and many women suffer in conflict situations not only by loosing a husband,father or son but by being abused themselves. |
Result | 3 700 people sent SMS in a 14 days period. |
Media Type | |
Market | Norway |
Art Director | Joachim Bjørndahl |
Account Director | Gjermund Stenberg Eriksen |
Art Director | Tone Garmann |
Copywriter | Kenneth Lamond Johansen |
Photographer | Sebastian Ludvigsen |
Other | Hanne Bismo Steen |
Mac Operator | Stephan Von Samson |
Photographer | Simon Watson |