Julia Methold
MD / Head of Production at Bridle Production Ltd
London, United Kingdom
TitleHunt the White Creme Egg
Campaign Hunt the White Creme Egg
Advertiser Mondelez International
Brand Creme Eggs
PostedJuly 2020
Business Sector Chocolate
Philosophy Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them.
Media Type Social Media
Executive Creative Director
Creative Director
Creative Director
Strategy Director
Managing Partner
Senior Account Manager
Design Director
Technical Lead
Senior Motion Designer
Motion Designer
Creative Producer
Brand Manager
Sound Designer
PR Agency
Media Agency
Production Partner
Production Partner

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started