|Title||Hunt the White Creme Egg|
|Campaign||Hunt the White Creme Egg|
|Philosophy||Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them.|
|Media Type||Social Media|
|Executive Creative Director||Neale Horrigan|
|Creative Director||Rob Griffiths|
|Creative Director||James Hudson|
|Strategy Director||Camilla Yates|
|Managing Partner||Caroline Davison|
|Senior Account Manager||Claire Smith|
|Design Director||Chris Dorn|
|Technical Lead||Jason Garfield|
|Senior Motion Designer||Bene Tanser|
|Motion Designer||Joshua Rodrigues|
|Creative Producer||Alexander Warren|
|Brand Manager||Aislinn Campbell|
|Sound Designer||Michael Pachecho|
|PR Agency||Golin / Harris International|
|Production Partner||Craft Films|
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