The ad shows a selection of DaimlerChrysler product brands forming the mathematical infinite symbol. The brands include Mercedes-Benz, Freightliner, Thomas Built Buses, Dodge, Chrysler, Jeep and smart.
Philosophy
DaimlerChrysler has a vehicle to suit everybody's needs from small city coupes like the smart car to heavy-duty trucks such as Freightliner. Whatever your mobility requirements are, DaimlerChrysler has countless solutions for you; the infinity symbol represents the vast range of products offered by DaimlerChrysler.
Problem
DaimlerChrysler wants to become the most respected automotive company in the world by highlighting, among other attributes, its vast product range of high-quality product brands.